This was a branding project I worked on during my time at CSM. The goal was to create a unique influencer kit for a live pre-screening event for the launch of the FX show The Premise. Since it was a Satirical Anthology series based on complex social issues, and at the time the world was in a complex place after 2020 I decided to go with a Rock N’ Roll styled theme. 80’s Rock N’ Roll with a blend of discovery which was also heavily influenced by one of the shows actual episodes, and because 80’s Rock was viewed in a complex way socially.
The logo symbolizes the conflict of morality which was the main theme in the show, with an 80’s style rock typeface, and angel imagery which I felt captured that well. I also made sure to only incorporate elements of the key-art which was mandatory in all the designs. The shirts were rock tour date themed, the jacket was a rock styled biker jacket, and the backstage passes were the final touch of authenticity. The compass box was the final piece where all the items would be placed in, and it was the only piece related to discovery. The compass box symbolizes the decisions made in the show, and the curiosity of discovery and outcomes. Much like 80’s rock was ushering a new world of discovery.