The theme I came up with for this design campaign is “Make your law dreams a full circle moment”. My goal was to come up with a message that would really make viewers think and self reflect. I wanted the imagery and overall design to match the message and also tell a story. I added the selling points I felt would immediately sell the product to the consumer once they were captured by the message. I think it’s an important message because so many people nowadays go to school for their dream career but end up doing something else for a living, especially in the field of law. I kept visual consistency on all sizes by making sure the visual elements followed a similar alignment, but were created slightly differently to match the sizing and space.