At Lax.com I primarily created logo’s for Lacrosse teams of all levels, created product mocks, created site pages, modules, and assets, created ads for social media, created packing, product mocks, and managed the printing process. These two web page layouts were completed during the crucial holiday period sale surge working at Lax. Lax was an e-commerce company centered around the sport of lacrosse. The goal of the custom spirit wear page was to try and promote a new line of athletic apparel for men, and women in preparation for the then upcoming high school and college seasons.
The True page was part of a huge partnership we had just obtained with True lacrosse before the unfortunate events of covid. True was one of the biggest clients we ever acquired because of how many states they represented. I was the lead designer, and led the overall branding. I wanted the aesthetic for each to try and capture younger audiences which was our main target demographic, I wanted each to have a unique modern sleek look that many Lacrosse promotional materials tend to lack. The final pieces were a web banner promo, and social media promo's for new upcoming lacrosse equipment. The final project shows the logo book.