I was the lead designer for Talenti's website during my time at CSM. Their vision was to create blog-styled recipe pages to demonstrate the versatility of Talenti Gelato. This was a great way to not only increase site traffic, but also increase product sales by showing the added value Talenti brings compared to regular ice cream. I decided to approach this by creating polaroid shots in Photoshop to add more authenticity, and laying out the text and shots so that all the information could be absorbed with minimal distraction, leading to the recipe video. The ingredient pieces in each corner were the final creative touch, not only utilizing space but also giving users a visual glimpse of the actual ingredients. The other site projects followed a similar case study approach, but with a different execution using different photo styles, layouts, and ways to present the information clearly.