At Walmart, I was primarily responsible for designing and optimizing UI site modules, site pages, banners, email marketing assets, and wireframes using Figma, Workfront, AEM, and SharePoint. The first four projects were easily the most demanding, complex, and time-sensitive situations I’ve ever been part of. The Toys experience pages required several weeks of nearly 100 hours of work per week. This work involved constant revisions, daily shifts in tasks, collaboration with offshore teams, and designing with extreme precision, leaving no room for error, as this was a brand-new launch with an entirely new process.I worked remotely from New York with an amazing team based in San Bruno, California.
*Toys Experience in full detail
For years, Walmart’s iconic Toy Catalog existed primarily in print, showcasing top toys from a wide range of manufacturers. In 2023, we reimagined this legacy experience into a fully integrated, omnichannel journey across print, digital, and mobile, featuring over 1,000 toys available on Walmart.com and the Walmart app.
This ambitious initiative required close collaboration across cross-functional teams, including business, merchandising, engineering, marketing, creative, production, account management, and project management, spanning both eCommerce and in-store execution. The result was a seamless, engaging experience that generated over $100 million in revenue and drove more than 1,000 orders.